X will allow partisan propaganda and candidate advertising for the U.S. presidential elections

EFE

The social media company X, formerly known as Twitter, announced that it will allow political advertising in the United States from candidates and political parties, reversing its previous policy of banning all political ads since 2019. This decision comes after the company was acquired by billionaire Elon Musk in October.

Previously, Twitter had lifted its ban on political ads in January and began allowing ads related to U.S. causes, such as voter registration. 

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Now, the platform will once again allow full political advertising in the United States, which could help increase its revenue by attracting political advertisers and parties at a time when the platform has faced reductions in ad spending due to concerns about appearing alongside inappropriate content.

The company also announced plans to expand its security and transparency team in anticipation of the 2024 presidential elections. 

They will create a global transparency center that will allow users to see which political ads are being promoted on the platform. However, Twitter emphasized that it will continue to prohibit political ads that spread false information or attempt to undermine public trust in the electoral process.

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Twitter, like other social media platforms, has been criticized for not adequately addressing misinformation and manipulation on its platform during elections and significant political events. 

The decision to allow political advertising again comes in a context of increased scrutiny over the role of social media in the democratic process and the need to ensure the integrity of online information during elections.